Neuma Philosphy

Long before 'clean beauty' became a buzz word, Neuma was pioneering a clean beauty experience for stylists and their clients. From its inception in 2010, every aspect of our products from its ideation to its execution, is strategic, thoughtfully packaged and mindful of the greater good while performing to the highest standards.

Our world has changed and so have we. We are reaching further with a less is more philosophy that embraces calm commerce and intention. We are not afraid to dare and are committed to continuing to evolve to continually deliver a brand you are proud to stand behind and be a part of.

At Neuma, we pay attention. We know that every detail matters when it comes to product development. We believe in total transparency and are committed to sustainability. We always prioritize people and the Earth for our packaging, manufacturing and ingredient choices. That’s why our approach to sustainability is focused on the materials we work with, reduction of waste, offsetting our carbon footprint, social responsibility and community leadership. While not always the easy route (and definitely not the least expensive), it is what we call the ‘cost of clean’ and one we proudly stand behind for the benefit of future generations. At Neuma, we deliver a fresh perspective on high-performance hair care.

We live in a world full of wonder – a world we are committed to conserving. Through our less is more approach, Neuma is haircare that cares, fueled by goodness and inspired by nature. We are visionaries, innovators and creators that believe in beauty for a better tomorrow.

Ever present on our packaging and materials, the arch represents a window to the future. It signifies the opening of new perspectives and opportunities. Passing through an arch is the symbolic act of rebirth, leaving behind the old to enter the new world of possibilities. The time is now to embrace the future of clean beauty.