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Experts are advising Canadians to plan ahead and start their holiday shopping early if they don't want to be disappointed amid ongoing global supply chain issues and shortages affecting various sectors.
David Soberman, professor of marketing at the Rotman School of Management at the University of Toronto, told CTVNews.ca that COVID-19 outbreaks continue to roil factories, shutting down production for weeks at a time, with a ripple effect on other sectors of the retail market.
"The thing is that the world was shut down for almost a year and a half due to the pandemic," Soberman said in a telephone interview on Wednesday.
He explained that the pandemic led to reductions in the number of people working in ports and factories, and companies have since had a difficult time resuming full operations.
"This is true not just in North America but you know in Asia where many of our products come from," Soberman said.
Similar to the 2020 holiday season, Wasylyshen said shoppers should get a head start on buying gifts regardless of shopping in-store or online.
"Shopping in advance might pay off because you're going to be able to know in advance what you could get and when you will get it," Soberman added.