Keep blonde, platinum or highlighted hair bright and brass-free with professional purple shampoos, conditioners and salon toning treatments in Canada.
Keep your blonde looking fresh, luminous, and salon-perfect with our Blonde Hair Collection. Designed for natural, highlighted, or colour-treated blondes, these professional formulas work to neutralize unwanted brassiness, boost shine, and replenish essential hydration.
Lightening can leave hair dry or fragile, so this collection is packed with nourishing ingredients that restore strength while keeping tones cool and vibrant. From violet shampoos and toning conditioners to shine sprays and treatments, each product helps maintain that just-coloured brilliance at home.
✨ Why You’ll Love It
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Neutralizes yellow and brassy undertones
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Enhances brightness and reflective shine
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Replenishes moisture lost during the lightening process
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Strengthens and protects against damage
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Colour-safe, sulphate-free, cruelty-free formulas
Whether you’re platinum, honey, or ash blonde, this collection ensures your hair stays radiant, soft, and beautifully toned every day.
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