Sustainable Innovations By Hair Care Products You Love

Hair Care Shop is consistently looking for opportunities to reduce our environmental footprint, and to leverage like minded manufacturers.

For us to achieve this objective, our decision to work with leaders in the industry such as Kevin Murphy, Living Proof and Eleven Australia was clear.

Kevin Murphy:

Kevin Murphy is the first beauty brand to offer packaging made with 100% Ocean Waste Plastic.

“This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations.” - Kevin Murphy

By cleaning up our oceans and reclaiming that plastic to package our hair products. 
All of Kevin Murphy bottles to 100% reclaimed Ocean Waste Plastic (OWP) and in doing so, will save a projected 360 tons of plastic from the ocean each year. Choosi

Living Proof:


Consumer research shows that those who use Living Proof products need to wash their hair less often, therefore reducing the amount of water used and their wider environmental footprint. Why… because Living Proof products contain and OFPMA  (octafluoropentyl methacrylate) also help to generate healthier hair over time, reducing the need for hair cures, hairsprays and energy-consuming heat tools.  Living Proof believes in technology with a conscience!

OFPMA creates a weightless, invisible shield that repels dirt and oil to keep hair cleaner, longer. Living Proof is Free of silicones, parabens, phthalates, and animal testing.

Eleven Australia:

All ELEVEN Australia products are 100% recyclable. Where possible ELEVEN Australia has made steps to help reduce our carbon footprint. 

A major focus for Eleven is to launch some exciting sustainability innovations around the packaging. Shampoos, conditioners and styling products will all be made from a new sustainable material – keep tuned for more. Eleven Australia is committed to partnering with suppliers who are committed to reducing their environmental impact. Where possible Eleven’s suppliers make conscious efforts to:

  1. Reduce plastic use
  2. Use recycled or recyclable packaging
  3. Use biodegradable packaging
  4. Use solar energy
  5. Reduce water consumption

In addition to environmental stewardship, Eleven is cruelty-free and PETA approved, ELEVEN Australia products call on high performing natural ingredients such as Australian Desert Lime, Avocado Oil and antioxidant-rich Australian Quandong for maximum efficiency. We use simple and uncomplicated product names, which means you know exactly what you’re getting when selecting the right products for you. 

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